Home > Values > Innovation
Innovation
When we can claim to have formed an Innovation in the economy, trade and industry, we can create and produce new processes, services or goods with the ability to make a positive impact and make tangible and concrete changes in human life. This innovation may mean both the promotion of existing practices, methods, or functions. Ultimately, the goal is to strengthen the business and create new added value that can increase growth and productivity.
Why is innovation important to us in ANIN company?
For a very simple reason, innovation, in our opinion, is of great importance: The Creation of Value. We strongly believe that life in the 21st century means living in a context and time in which everything new becomes obsolete; Therefore, in order to be able to successfully thrive on in this atmosphere and make good self-remembering works, it is necessary to constantly connect and innovate and promote ourselves, the user, the owner and the customer. Therefore, we believe that we can create value for ourselves when we have already created value for our user, customer or owner. Because, according to our human-centered approach, a product that responds to the expressed and unspoken needs of the user-customer, both goods and services, is a product that has the potential to create value. Therefore, we do not commercially seek production only for our own benefit, but we believe that in today’s world, with all the problems and crises, big and small, caused by neglect of the environment, human health and Class difference, the creation of value not only depends on the creation of added value, but also means the protection of human values. These two are not possible except by innovating processes, work procedures, designs, planning, performance, and services and goods.
Three Models for Business Innovation
Undoubtedly, there is more than one way to innovate in business, and organizations often cite a variety of reasons to start a new business process. For some, innovation means re-evaluating production and revenue generation methods. Others see entering another industry as a necessity and an innovation. Some see innovation in offering a new business model. However, we believe that before we become involved, we should look for innovation in these three ways:
Innovation in how to earn money
Innovation as a new business model
Innovation as entering a new industry
Innovation in how to earn money
If increasing profitability is the most important and main driver of innovation in business, an organization can change the way it earns money. To this end, a company or organization may re-evaluate products, including goods and services, or avoid some additional costs and increase profitability, or a strategy focused on pricing goods and services. Remember, innovation is not always going to be radical. Because sometimes changing one or more elements or components can produce significant results.
Innovation as a new business model
For this type of innovation, it may be necessary for an organization or company to identify processes, procedures, products, and services that have the potential to be upgraded and enhanced, and may also increase company profitability. Innovation in this area can mean the formation of new partnerships or outsourcing of certain tasks and the use of new technologies.
Innovation as entering a new industry
According to the above argument, the most fundamental way of innovation is to enter a new industry or create a new industry. In this way, a new blood flows into the veins of a company or organization. Needless to say, in this method of innovation, there may be more risks and potentially significant profitability for an organization or company. In this sense, the managers and leaders of that organization must be aware of these dangers, with open eyes and courage and consciously make this important decision.